BUDWEISER

Budweiser is an iconic brand, and iconic brands shape culture.

Keep The Change helped Budweiser leapfrog the conventions of their category to champion a new ideology of social impact relevant to their core consumer base. We transformed the ‘America’ can from a symbol to an action.

By donating a portion of proceeds to organizations that help Veterans and service members’ families, we made Budweiser proud to serve those who serve.

Services:

Impact Strategy + Nonprofit Partnership Strategy

Impact:

+2M DONATED TO THE NONPROFIT FOLDS OF HONOR

What is the greatest luxury in the world?
It’s not premium vodka; it’s clean drinking water.

Our team helped lead the transformation of Pernod Ricard’s number one global priority innovation into the world’s first true social business in the liquor category.

We developed a 360° marketing strategy including video, social, and experiential and implemented a 5-year partnership agreement with Water For People, and doubled the PR of Elyx’s bigger brother, Absolut.

Services:

Brand Strategy + Partnership Strategy + Impact Strategy

Impact:

CLEAN DRINKING WATER FOR 43,250 PEOPLE

FLORIDA RRC

The Florida Rights Restoration Coalition (FRRC) helped ‘Free the Vote’ for 1.4M returning citizens (non-violent former felons) whose outstanding fines and fees kept them from fully executing their Constitutional right to vote.

Keep The Change helped create and execute, along with two other pro-bono agencies, a star-studded strategic communications and fundraising campaign leading up to the 2020 election. As a result, more than 90,000 people from across the country – representing every state – donated over $27 million to the cause.

Services:

Partnership Strategy

Impact:

50,000 RETURNING CITIZENS REGISTERED TO VOTE IN THE 2020 ELECTION

Parley is a for-purpose advocacy group of brilliant designers committed to environmental conservation. They harness the power of positivity, creativity, and collaboration to raise awareness for ocean sustainability.

Keep The Change developed a partnership strategy and action plan for Parley to increase sales and accelerate their goal of removing plastics from the ocean. Our work ranged from designing experiences (Doug Aitken’s Underwater Pavilions and United Nations OceanWeek) to building a multi-year partnership with American Express to develop a credit card made from recovered ocean plastics.

Services:

Partnership + Impact Strategy

Impact:

1 MILLION LBS OF MARINE PLASTIC POLLUTION REMOVED FROM THE OCEAN